Bimbo will invest 17 mn in Colombia to strengthen bread production

The pandemic caused the sale of essential products such as bread to spike during isolation. Fernando López, general manager of the company in the country, indicated that they plan to make an investment of $ 17 million dollars to strengthen product lines these consumer trends increased, and to develop a better platform to serve customers. As a novelty in the pandemic, they launched their frozen bread, with which they hope to sell $ 1.1 million in its first year.

Source: El Economista