Colombian government rejects giants Coca-Cola and Bavaria merger proposal

The Superintendency of Industry and Commerce (SIC) of Colombia rejected the integration proposal between two of the largest companies in the local beverage industry: Bavaria and Coca-Cola. In 2019, both companies reported almost $2 billion (Co$ 7.1 trillion) in sales. In the proposal, the companies sought to create an exclusive alliance to jointly distribute their products and supplies. According to the SIC, this merger would limit the consumers’ decision-making and create entry barriers to other companies.

Source: Valoraanalitik